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LA LOUPE Lech Zürs No. 1 - Winter

LA LOUPE Lech Zürs No. 1 - Winter

„Weintrinken hängt

„Weintrinken hängt auch von der Tagesverfassung ab.“ “The wine one drinks has to go with one’s mood.” 116 L.L. ⁄ Mit welchen Winzern hast Du Deinen Wein produziert? H.b. ⁄ Der Grüne Veltliner ist in Zusammenarbeit mit Marlies und Helma Müller-Grossmann entstanden. Deren Veltliner haben wir verkostet, und er hat uns beeindruckt. L.L. ⁄ Wie lange hat die Entwicklung von der Idee bis zur Produktion gedauert? H.b. ⁄ Ich bin jetzt seit ca. acht Monaten dran. Zuerst der Name, dann das Aussuchen der Weine – hier wurde ich von meiner Frau und meinen Freunden Werner Müllner und Andi Mittermayer tatkräftig unterstützt – , dann die Gestaltung der Etiketten, der Kartonagen und der Verkaufshilfen etc. engl. ∕ Originally from Dornbirn, Heinz Birk came to Zug in Lech when he was 16 years old. Here he did his apprenticeship to become a chef and waiter and after some time in the hotel and service industry he made his hobby his profession: In his wine store he has been specializing in new, young Austrian winemakers since 1996. In 1998 his second business, the wine restaurant “s’Achtele” in the Birk family’s guesthouse Stäfeli was opened. LA LOUPE and the connoisseur had a chat about pleasure and his newest wine-creations. L.L. ⁄ What do you demand of yourself as a host in order to be able to offer your guests an unforgettable evening in your restaurant? H.b. ⁄ That’s quite easy to explain: I want my guests to experience a certain comfort, to be served an honest product and to have a beautiful evening. No matter if they’re dressed in jeans and t-shirt or if they wear a tie – my guests are supposed to be able to move freely and feel comfortable. L.L. ⁄ As a wine merchant you sure have an impressively stocked wine cellar. What wines do you have that you like to recommend to others? H.b. ⁄ In my opinion the wine one drinks has to go with one’s mood.

Some days I prefer white wine, some days I prefer red wine or rosé. L.L. ⁄ This year you’re launching a new wine-brand called “Schiwago”. Can you tell us more about it? H.b. ⁄ I hope this wine is going to be something special. Among other things I made this wine for the Arlberg because the wine itself and the name Schiwago are supposed to represent the quality of the Arlberg region. For now we made a Grüner Veltliner and a red cuvée. L.L. ⁄ What does the name Schiwago mean and where can you buy the wine? H.b. ⁄ Well, I thought about what’s special about the Arlberg and what I came up with was: Skiing (German: Skifahren), hiking (German: Wandern) and golf – and these characteristics now form the name of the wine. The wine is sold in my wine store and also in the wine store “Allerlei”. L.L. ⁄ Who were the winemakers you produced your wine with? H.b. ⁄ The Grüner Veltliner was created together with Marlies and Helma Müller-Grossmann. We tasted their Veltliner and we were impressed. L.L. ⁄ How long did the process between the original idea and the production take? H.b. ⁄ I’ve been working on it for 8 months now. At first, there was the name, then we chose the wines – here I was very much supported by my wife and my friends Werner Müllner and Andi Mittermayer. Then we designed the labels, the cartons, shop displays etc. L.L. ⁄ Zug, the district of Lech is very well known for its romantic carriage rides. What other advantages does Zug have to offer its guests? H.b. ⁄ What our guests value about Zug is the quiet, the great walking paths and cross-country ski trails, the “Zugerbergbahn”, the various restaurants – Zug alone offers a choice of 8 restaurants – and also the hotels and pensions are continuously improved and offer their guests modern comfort and, most importantly, coziness. In our “Allerlei”-shop the guests have the possibility to buy everyday things and maybe enjoy a coffee & cake or a tarte flambée and a glass of wine at the same time. „Der Wein selbst und auch der Name Schiwago sollen die Qualität des Arlberg-Gebietes repräsentieren.“ “The wine itself and the name Schiwago are supposed to represent the quality of the Arlberg region.” Lesen und sehen sie das ganze Interview auf laloupe.at! Read and watch the whole interview on laloupe.at! 117

Garmisch - Partenkirchen

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La Loupe Garmisch-Partenkirchen No. 7
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Innsbruck

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Kitzbühel

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La Loupe Kitzbühel No. 6
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La Loupe Kitzbühel No. 4 Summer Edition
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Lech Zürs

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La Loupe Lech Zürs No. 16 - Sommer
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Niederösterreich

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LA LOUPE BERGERLEBNIS NIEDERÖSTERREICH NO. 1

Salzburg Stadt + Land

Salzburg Stadt + Land

La Loupe Salzburg No.1 - Winter Edition
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St. Anton, St. Christoph

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Zillertal

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LA LOUPE ZILLERTAL NO 2
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Sonderausgaben

Sonderausgaben

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Diverse Magazine

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