Der moderne Weltenbummler ist immer auf Achse. Und sein Gepäck bereits randvoll mit besonderen Unikaten und einzigartigen Erlebnissen. Kein Problem! La Loupe findet auch in digitaler Version Liebhaber: Sämtliche Ausgaben des Magazins sind im Kiosk verfügbar und lassen sich ganz einfach online durchstöbern. Gleich ausprobieren und inspirieren lassen!

The modern globetrotter is always on the road. And their luggage is packed with unique items and extraordinary experiences. No Problem! La Loupe also attracts fans of its digital version: All editions of the magazine are available in the kiosk and it's super easy to flip through them online. Give it a shot and be inspired right away!

5 years ago


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  • Innsbruck
  • Tiroler
  • Adlers
  • Tyrolean
  • Loupe
  • Adler
  • Ultsch
  • Zeit
  • Tirol
  • Florian
Für Abenteurer und Entdecker La Loupe Innsbruck und Umbgebung 2017 Sie haben es wahrscheinlich schon bemerkt, La Loupe ist ungewöhnlich … ungewöhnlich hartnäckig auf der Suche nach Qualität. Unsere Leidenschaft zeigt sich im Entdecken – und deshalb haben wir uns aufgemacht und für Sie gesucht, beobachtet, nachgefragt, ausprobiert und festgestellt. Beim ausgiebigen Flanieren durch die Innsbrucker Innenstadt entwickeln sich mit der Zeit Lieblingsorte, die durch Qualität und Individualität überzeugen. Benjamin liebt es, das bunte Treiben der Stadt bei einem schnellen, aber starken Espresso zu beobachten und Julia vergisst in den zahlreichen Geschäften gerne ihre Zeit. Wir teilen unsere Erfahrungen mit Ihnen und hoffen, dass wir auch Sie auf der Suche nach dem eigenen Lieblingsplatz inspirieren. Denn sind es nicht die Kleinigkeiten, die uns zufriedenstellen?

Nina Mair was born in

Nina Mair was born in Innsbruck in 1978, she studied architecture at the Accademia delle Belle Arti in Florence and at Leopold Franzens University in Innsbruck. After her graduation, she and two colleagues founded the design studio Pudelskern in 2006. Since 2012 Nina Mair has been working under her own name as a product and interior designer in Innsbruck. The Austrian designer has won several prizes, like the Iconic Award in 2016 or the German Design Award in 2015. In 2011 the daily newspaper Die Presse awarded her the title Female Austrian of the Year. L.L. You graduated here in Innsbruck which is where your headquarters are situated, too. Why did you choose this location? N.M. Well I was born and grew up in Innsbruck. It’s an amazing place to live and work. If you love nature and a small city structure the quality of life is extremely high. And for my work local craft businesses like a tannery or a hatter provide inspiration. Aside from that I travel a lot for work. So, when I get back from a tiring city trip I enjoy the quiet during a run in the forest. L.L. What is the design scene in Innsbruck like? N.M. The fact that you cannot actually study design in Innsbruck makes those that work in the field pioneers. I use the advantage that Innsbruck lies at the heart of Europe and that I can easily reach all the important design hotspots and my clients in a few hours. I can drive to Milan in four hours and thanks to the airport it takes me the same amount of time to reach the centre of London. L.L. Think of Innsbruck. What is the first thing that comes to mind when you think of the city in terms of architecture and design? What style is characteristic for the city? N.M. Innsbruck has a few spectacular buildings by famous architects. They even attract architecture tourists. When I think of architecture in everyday life I immediately think of all the high-quality buildings by local architects that can be enjoyed all over the city. What is extraordinary is the strong connection with nature -after all you see the Nordkette massif from everywhere around town. Consequently, the architecture is connected with this alpine world. 52 L.L. Your studio is located in a former soap factory which was founded in 1777. Do you find these old rooms inspiring in any way?

N.M. My studio still smells like soap. And it was this fragrance that inspired me for the soap dish Spencer that I sell all over the world now. The fact that we, who are working from a small studio in a courtyard in Innsbruck’s old town, should have international success in the big world of design is quite satisfying. A building that has such a long history exudes calm. My team and I cook together at lunchtime and we celebrate our lunch breaks – often with friends or neighbours – in the old soap factory’s courtyard. Shopping & Lifestyle L.L. After your graduation in 2006 you and two partners founded the design studio Pudelskern. Since 2012 you have been working under the name Nina Mair as a designer and architect. Do you still remember your first design? N.M. Each and every design has a significance in my history as a designer. Since I’ve started working alone I’ve gotten the chance to really live out my own language, my own style. I work with a great team, mostly made up of young women who are highly talented and professional. As a team we handle orders for renowned firms and clients. L.L. Your works repeatedly revolve around the term “individual identity”. What exactly does this mean and what approaches and values do you keep in mind during the creative process? N.M. Each process – be it the design for a piece of furniture or interior design – starts with a “poetic interrogation”. I want to understand my clients and their needs before I design an object or a room for them. This analysis carves out values that a company or a private client stands for. Only when I know their specific characteristics and their personality does the design process actually start. I develop a tailor-made product that fits the client’s identity. L.L. Your designs are always characterised by a bit of humour, too. Why is that important? N.M. I am convinced that it is important to be able to laugh at oneself. In the design industry, everyone tries to present themselves in the best light. I like designs that have that special something, a little detail for example, where you have to look twice. “Italians celebrate their passion for design in everyday life.” “When I return from a tiring city trip I enjoy Innsbruck’s quiet during a forest run.” “I make use of the fact that Innsbruck lies at the heart of Europe.” “The architecture here is put in context with the alpine world.” “My studio still smells like soap.” 53