Der moderne Weltenbummler ist immer auf Achse. Und sein Gepäck bereits randvoll mit besonderen Unikaten und einzigartigen Erlebnissen. Kein Problem! La Loupe findet auch in digitaler Version Liebhaber: Sämtliche Ausgaben des Magazins sind im Kiosk verfügbar und lassen sich ganz einfach online durchstöbern. Gleich ausprobieren und inspirieren lassen!

The modern globetrotter is always on the road. And their luggage is packed with unique items and extraordinary experiences. No Problem! La Loupe also attracts fans of its digital version: All editions of the magazine are available in the kiosk and it's super easy to flip through them online. Give it a shot and be inspired right away!

5 years ago


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  • Innsbruck
  • Tiroler
  • Adlers
  • Tyrolean
  • Loupe
  • Adler
  • Ultsch
  • Zeit
  • Tirol
  • Florian
Für Abenteurer und Entdecker La Loupe Innsbruck und Umbgebung 2017 Sie haben es wahrscheinlich schon bemerkt, La Loupe ist ungewöhnlich … ungewöhnlich hartnäckig auf der Suche nach Qualität. Unsere Leidenschaft zeigt sich im Entdecken – und deshalb haben wir uns aufgemacht und für Sie gesucht, beobachtet, nachgefragt, ausprobiert und festgestellt. Beim ausgiebigen Flanieren durch die Innsbrucker Innenstadt entwickeln sich mit der Zeit Lieblingsorte, die durch Qualität und Individualität überzeugen. Benjamin liebt es, das bunte Treiben der Stadt bei einem schnellen, aber starken Espresso zu beobachten und Julia vergisst in den zahlreichen Geschäften gerne ihre Zeit. Wir teilen unsere Erfahrungen mit Ihnen und hoffen, dass wir auch Sie auf der Suche nach dem eigenen Lieblingsplatz inspirieren. Denn sind es nicht die Kleinigkeiten, die uns zufriedenstellen?

“These glasses

“These glasses aren’t mass-produced, they are handmade.” “The shape of the glasses should always be contrary to the shape of one’s head.” “At the moment, the trend goes toward slim, light glasses.” L.L. Small manufacturers such as Rolf and Götti are very exclusive. Is that because they have consciously decided not to make mass-produced goods? L.M. Some brands sell large quantities, but for small enterprises that does not count. There is no minimum sales volume. These glasses aren’t mass-produced, they are handmade. And of course, the prices are higher. For me these producers represent my chance to be better than cheap discount stores and chains. Companies like Rolf, who would never sell through an online shop or a discount store, support this – their goal is to remain unique and high-priced. L.L. Today customers are bombarded with discount campaigns and advertising. What is your take on this? L.M. That is something where I choose to be very careful. As a customer one can feel tricked when there is a discount of 70 percent. It makes you ask yourself: “How big must the margin on the purchase price be?”, and how much do I make if I don’t grant a discount. Aside from that it gives the impression that business isn’t going well. There must be some kind of catch. L.L. Mayer Augenoptik offers a wide choice of unique glasses. How important are “big names” for you? L.M. They’re not that important to me but the demand is high. I have quite a lot of customers to whom this is important. Which is why I must offer certain products otherwise I would’ve lost a lot of business in the past years. But I always make sure that my product range is balanced – that I offer some exclusive brands and get a healthy mix at the end. Many like it when the brand name is prominent on the frame, others do definitely not. 42 L.L. Your customers are spoilt for choice. How do you find out which model is the right one? L.M. As an optician that’s something you learn during training. The glasses’ shape must always be contrary to the head’s shape. Which is why square glasses go well with a round face. Otherwise the general impression can become overloaded. Aside from that we use techniques from fashion advisors and decide in accordance with a person’s type –

summer type, winter type, autumn type and spring type – which colour frame goes best. Darker types can wear champagne tones and whites very well, for example. L.L. People used to only possess one pair of glasses, today vision aids have increasingly become fashion accessories. Do your customers own more than one pair of glasses? L.M. I have very different customers. Some have several glasses that go with their outfits. Others have one favourite model. They will buy one high-quality pair, like horn-rimmed glasses, and wear it daily. Shopping & Lifestyle L.L. What models can we look forward to in the next season? L.M. Well there used to be a pronounced trend towards large frames from synthetic materials, meanwhile the trend has started to go back to smaller and slimmer frames. Many models are rimless and made from titanium. So, there is a pronounced trend towards slim, light frames. If there is plastic, it’s usually quite low-key and combined with titanium. Those massive, large synthetic frames are becoming less popular. Of course, one can’t forget that, at the end of the day, glasses are just glasses – two side pieces and one shape. What’s complicated is when customers are looking for a light yet stylish frame. Because that’s when it becomes difficult in terms of materials. The frame is supposed to be low-key yet stand out – which is a contradiction in terms, right? In those cases, it’s important to find a model that is not quite rimless and has a certain something. MAYER AUGENOPTIK Wilhelm-Greil-Strasse 9, 6020 Innsbruck Tel. +43 512 583374, Öffnungszeiten: Mo – Fr 8.30 – 13 Uhr & 14.30 – 18 Uhr, Sa 10 – 13 Uhr Opening hours: Mon – Fri 8.30 am – 1 pm & 2.30 pm – 6 pm, Sat 10 am – 1 pm 43