Der moderne Weltenbummler ist immer auf Achse. Und sein Gepäck bereits randvoll mit besonderen Unikaten und einzigartigen Erlebnissen. Kein Problem! La Loupe findet auch in digitaler Version Liebhaber: Sämtliche Ausgaben des Magazins sind im Kiosk verfügbar und
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The modern globetrotter is always on the road. And their luggage is packed with unique items and extraordinary experiences. No Problem! La Loupe also attracts fans of its digital version: All editions of the magazine are available in the kiosk and it's super easy to flip through them online. Give it a shot and be inspired right away!
Lukas Mayer ”I love the kind of shopping experience you simply do not have online.” “I get the impression that many customers consciously buy regional products.” “The time of specky nerds is over.” 40 L.L. Many of the glasses you offer are made close by. How important is a regional focus for you? L.M. Seeing as I myself am the owner of a small enterprise, it is important for me that I, as a customer, buy from someone who produces in the region. I focus on Europe – especially Italy, Austria, Germany and Switzerland. My purchases are very important to me. My customers, who buy consciously and smartly value me as a young Tyrolean optician. That’s something I have experienced and it is something that is also reflected in my relationship as a customer with my suppliers. L.L. Many producers outsource their production to Asia. What do you think of glasses “made in China”? L.M. Many Asian producers want to sell their products in my shop, but they don’t stand a chance. For me the products I buy are what’s most important. Many shops offer great service. But the products are what make you special. Which is why I am decidedly against a webshop, it’s contrary to my company philosophy. And I always assume others feel that way, too. I want good service; I want to be comfortable and I want to get the feeling that the salesperson is there for me. And then I really don’t care how expensive a product is and what brand it is. I have to like it and it has to suit me. I love this shopping experience – and that’s something you simply don’t get online. Aside from that, expensive glasses come with good service and spare parts. The manufacturers will fix any problem without an argument, that’s something the customers really appreciate. And of course, it also means customer loyalty increases. L.L. Do you feel that nowadays customers have a better understanding for handmade, regional quality products? L.M. Yes, I do get the impression that many customers make a conscious choice to buy regionally. It’s something I don’t
just see in myself but also with my family and friends, and my customers. Glasses are something you wear, yes, they are a medical device but many customers do not just want to improve their eyesight, they also want to know where the frame comes from. Shopping & Lifestyle L.L. The Mayer Augenoptik slogan is: “good vision – good looks”. How important is it that frames have appealing design? L.M. I’ve always considered glasses a lifestyle product, a fashion accessory much like a necklace or a ring. Many customers buy glasses as a statement and for their work – even if they have plain lenses. Glasses can reinforce and modify one’s character. Teachers that wear glasses can seem more strict. Others, on the other hand, would like a pair of glasses to wear during their leisure time, at the theatre, for example. So, I’d say that glasses are more than just medical devices, they’re fashion accessories. L.L. People who wear glasses used to be called specky nerds; today vision aids have become fashionable accessories. Would you say that glasses have finally shed their stuffy image? L.M. Yes, definitely; the time of specky nerds is long over. That’s also visible in the latest materials. When I have a customer, who cannot find the perfect glasses in my shop, I wish them luck for their search. I have big brands – I’m proud of Mykita, IC! Berlin, Freudenhaus or Götti, all brands that customers don’t usually know before they come to me. But in the circle of professional opticians, they enjoy a great reputation and they are only available in the best shops. In some cases, I fought for more than six months to be able to make them part of my product range. LUKAS MAYER’S WORDRAP Glasses with plain lenses are … great, they focus on the fashion aspect. That way one can underline and change one’s character. Fashionable or timeless? Both is important. Wooden or horn-rimmed glasses? Wooden glasses. My “all-time favourite”: as a vision aid: Woodstone by Rolf. Sunglasses: Steuerungshebel by Koblenz. A must-see in Innsbruck? Mayer Augenoptik.
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