Der moderne Weltenbummler ist immer auf Achse. Und sein Gepäck bereits randvoll mit besonderen Unikaten und einzigartigen Erlebnissen. Kein Problem! La Loupe findet auch in digitaler Version Liebhaber: Sämtliche Ausgaben des Magazins sind im Kiosk verfügbar und lassen sich ganz einfach online durchstöbern. Gleich ausprobieren und inspirieren lassen!

The modern globetrotter is always on the road. And their luggage is packed with unique items and extraordinary experiences. No Problem! La Loupe also attracts fans of its digital version: All editions of the magazine are available in the kiosk and it's super easy to flip through them online. Give it a shot and be inspired right away!

4 years ago

La Loupe Garmisch-Partenkirchen NO. 4

  • Text
  • Partenkirchen
  • Region
  • Zugspitze
  • Loupe
  • Grasegger
  • Ludwigstrasse
  • Kaffee
  • Kurpark
  • Alpine
  • Lifestyle
Im Gleichschritt mit der Zeit Bei jedem Besuch in Garmisch-Partenkirchen darf man sich auf Altbekanntes und Neues freuen. Wie kaum woanders bleibt man hier seinen Werten treu, besinnt sich auf seine Traditionen und verknüpft diese Lebenseinstellung doch mit der Moderne. Der Zugspitzort geht mit der Zeit und diese positive Entwicklung ist an vielen Ecken sicht- und spürbar: 2017 eröffnet die neue Seilbahn Zugspitze und überrascht mit herausragender Architektur und einzigartigem Know-how. Das sind aber nur wenige Punkte von vielen – alle, die neugierig sind und etwas ausprobieren wollen, sind am Fuße der Zugspitze richtig. Wir blicken mit offenen Augen in die Zukunft und freuen uns auf viele weitere Besuche im schönen Garmisch-Partenkirchen.

“We see ourselves as

“We see ourselves as hosts and our competence as alpine know-how and many years of experience.” “We offer high-quality consulting, qualified employees and great joy in our work. In contrast, we are confronted with online websites that do not share these values.” “The Kandahar collection is driven by our passion.” 72 my own store. I was standing in the phone booth, put in 20 pfennig and called the mountaineering and trekking shoe manufacturer HANWAG. I actually reached Hans Hagner, the owner, who was so nice, motivated and immediately supported my idea. He sent a sales representative to Garmisch-Partenkirchen to meet me. I always like thinking back to that moment because it was a very human experience. It was a time of great excitement and joy for me, when a store was born like no other at that time. L.L. Your store has turned into a true institution in Garmisch-Partenkirchen since 1984. What has changed in all these years? W.N. A key point has always been my passion for the retail trade because we connect people and products. This process is constantly changing and evolving. Not everything changes, though. In our opinion, retail trade is always about values, quality and partnership. These aspects have always been a source of motivation to work with more precision, finesse and awareness. Over the years, we never moved away from our basic idea but realised that we were heading in the right direction. We always tried to be better but we never changed out concept. We have grown slowly but continuously – and always loved what we were doing. Nine years ago, we built a new store. Its architecture is intended to reflect our work ethic and show that we still love our job. Our honest work is something customers really appreciate. We have developed a large network and are able to cater to individual and even special wishes of our customers. In consequence, our work is exciting to our employees because they can work individually and at a very high level. L.L. You have traditional values as the foundation of your work: responsibility, respect and competence. What is it that makes WN alpin so unique? W.N. Our passion and ambition is certainly an important aspect. It is the honest joy of providing our customers with the best there is. I think this is what makes us unique. We do not have a procurement department with a certain budget but think a lot about what our customers and employees really need.

The result was an exceptional product portfolio and an extensive network as a source of reassurance and motivation. We see ourselves as hosts and our competence as alpine know-how and many years of experience. We draw a lot of inspiration from the hotel industry and its great concepts. In my opinion, the retail trade has reached a point where a lot is lost. Nevertheless, we allow ourselves to also walk down our own path and avoid to be driven by everyday life. Sport & Freizeit In 1984, Werner Niedermaier realised his dream and opened his alpine sports store WN alpin in Garmisch-Partenkirchen. His passion for the job and nose for trends have helped him and his team to convince countless alpine sports enthusiasts of his exceptional product portfolio. The family business offers high quality brands they can identify with. WN alpin developed its own Kandahar collection that will soon be also available online. L.L. Although your competition in the field of sports articles is rather fierce, you intentionally decided against a large online shop and mass merchandise. Why do you think that more and more people appreciate individual advice and service despite Web 2.0? W.N. There is a lot of change is retail trade these days. We decided against the online business model because it was extremely price-driven in the beginning. Our store focuses on the final result and the customer, though. We offer high-quality consulting, qualified employees and great joy in our work. In contrast, we are confronted with online websites that do not share these values. That is not our world. In the meantime, we have learned that the combination of online and offline can actually work out. I cannot say that we will always stay away from that. The internet comes with many great developments as well. There are many special brands we have available and our customers use our website to find information – which results in a connection to our actual store. The internet is first and foremost dynamic, up to date and offers information. That has also been the result of Facebook. We use this opportunity and consider it to be a positive step. 73