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Der moderne Weltenbummler ist immer auf Achse. Und sein Gepäck bereits randvoll mit besonderen Unikaten und einzigartigen Erlebnissen. Kein Problem! La Loupe findet auch in digitaler Version Liebhaber: Sämtliche Ausgaben des Magazins sind im Kiosk verfügbar und lassen sich ganz einfach online durchstöbern. Gleich ausprobieren und inspirieren lassen!

The modern globetrotter is always on the road. And their luggage is packed with unique items and extraordinary experiences. No Problem! La Loupe also attracts fans of its digital version: All editions of the magazine are available in the kiosk and it's super easy to flip through them online. Give it a shot and be inspired right away!

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5 years ago

La Loupe Garmisch-Partenkirchen NO. 4

  • Text
  • Partenkirchen
  • Region
  • Zugspitze
  • Loupe
  • Grasegger
  • Ludwigstrasse
  • Kaffee
  • Kurpark
  • Alpine
  • Lifestyle
Im Gleichschritt mit der Zeit Bei jedem Besuch in Garmisch-Partenkirchen darf man sich auf Altbekanntes und Neues freuen. Wie kaum woanders bleibt man hier seinen Werten treu, besinnt sich auf seine Traditionen und verknüpft diese Lebenseinstellung doch mit der Moderne. Der Zugspitzort geht mit der Zeit und diese positive Entwicklung ist an vielen Ecken sicht- und spürbar: 2017 eröffnet die neue Seilbahn Zugspitze und überrascht mit herausragender Architektur und einzigartigem Know-how. Das sind aber nur wenige Punkte von vielen – alle, die neugierig sind und etwas ausprobieren wollen, sind am Fuße der Zugspitze richtig. Wir blicken mit offenen Augen in die Zukunft und freuen uns auf viele weitere Besuche im schönen Garmisch-Partenkirchen.

“On holidays I also

“On holidays I also like to wear my very traditional costume. That’s my favourite traditional costume because you can see where it comes from and that sort of return to the roots is nice.” “We do not only want to show the clothing but also illustrate the fact that the region Garmisch-Partenkirchen is always worth a visit.” 116 My father and two of this friends from the industry who were all out skiing together on Zugspitze realised this idea. The big difference is the influence fashion has on “2964 Garmisch”, particularly when it comes to cuts and colours. In this area we have more freedom of interpretation and the result is a more fashionable product than those in a traditional costume collection where you immediately see that it can only come from the mountains. After all it’s also a way of expressing one’s origins. L.L. Can one buy the collection in other shops, too? F.G. Yes, we here certainly have the biggest choice, but the manufacture serves about 200 retailers that are mostly located in the alpine region. L.L. Your label incorporates current trends. Would you say the Grasegger family is very fashion-conscious? F.G. Well we don’t chase after every trend but the style our collections have is our style, too. Despite the fact that we are very down-to-earth, we also like to be inspired by other influences. That’s something very exciting. And in our private lives and our home you’ll also see influences from our shop. We are very much interested in what’s happening in the world. So of course we’re confronted with other influences in terms of cuts and materials. This results in new ideas that are then translated into the collection. The collections are presented twice a year, in between we sometimes have a flash-programme to try and freshen up the stock. Classics are always here, the shares in the classic collection are very high, in the fashionable collection not so much. But both lines are very easy to combine. L.L. Last year you had the 2964-clothing photographed together with the Zugspitz mountain railways’ museum train. How did this exciting fusion come about? F.G. We photograph for our catalogues four times a year in order to show what we sell and how it fits into everyday life. We don’t just want to show clothing; we also want to show that the region of Garmisch-Partenkirchen is well worth a visit at any time. At Christmas that topic is even more important and we cooperated with Zugspitz mountain railways on that occasion.

A company that knows it’s attractive for tourists but that won’t sell itself for any price. We have pretty similar approached in this respect and that’s why we were able to exchange ideas very well. That led to the idea of showing the train in a different context. The motifs are – again – a mixture of tradition and modern influences. The museum train’s technology is still “state-of-the-art” but it has traditional elements, too. Shopping & Lifestyle L.L. Were the models in the shooting also from the region? F.G. All models are locals. We’re from Garmisch-Partenkirchen and we know the people. A model also has to fulfil certain requirements because the pieces we showed were unique. Which is why these unique pieces need to fit. When we photograph, we want honest results. So of course the models also need to have some sort of relationship with traditional costume. Only then will the pictures reach their desired effect. We wanted to show that not only fashion models can wear our clothing but everyone. And we also wanted to tell stories with our photos – we have mountain guides, sculptors and our own staff in the pictures. L.L. With more than 100 members of staff you are one of Garmisch-Partenkirchen’s biggest employers. How do you manage to make your future team, i.e. the young people, enthusiastic about traditional costume and selling it? F.G. For us it is very important to have a long-term relationship with our staff. What certainly is positive is that the topic of traditional costume is very exciting for young people, too. And via the interest in the topic the interest in the company and the profession comes up. And that helps us attract people. We offer many internships and present ourselves as an attractive employer. Many employees come from different professions and they still offer our customers the best service. What’s most important is that the employees stand behind what happens in the business and that 117