Der moderne Weltenbummler ist immer auf Achse. Und sein Gepäck bereits randvoll mit besonderen Unikaten und einzigartigen Erlebnissen. Kein Problem! La Loupe findet auch in digitaler Version Liebhaber: Sämtliche Ausgaben des Magazins sind im Kiosk verfügbar und lassen sich ganz einfach online durchstöbern. Gleich ausprobieren und inspirieren lassen!

The modern globetrotter is always on the road. And their luggage is packed with unique items and extraordinary experiences. No Problem! La Loupe also attracts fans of its digital version: All editions of the magazine are available in the kiosk and it's super easy to flip through them online. Give it a shot and be inspired right away!

5 years ago

La Loupe Garmisch-Partenkirchen NO. 4

  • Text
  • Partenkirchen
  • Region
  • Zugspitze
  • Loupe
  • Grasegger
  • Ludwigstrasse
  • Kaffee
  • Kurpark
  • Alpine
  • Lifestyle
Im Gleichschritt mit der Zeit Bei jedem Besuch in Garmisch-Partenkirchen darf man sich auf Altbekanntes und Neues freuen. Wie kaum woanders bleibt man hier seinen Werten treu, besinnt sich auf seine Traditionen und verknüpft diese Lebenseinstellung doch mit der Moderne. Der Zugspitzort geht mit der Zeit und diese positive Entwicklung ist an vielen Ecken sicht- und spürbar: 2017 eröffnet die neue Seilbahn Zugspitze und überrascht mit herausragender Architektur und einzigartigem Know-how. Das sind aber nur wenige Punkte von vielen – alle, die neugierig sind und etwas ausprobieren wollen, sind am Fuße der Zugspitze richtig. Wir blicken mit offenen Augen in die Zukunft und freuen uns auf viele weitere Besuche im schönen Garmisch-Partenkirchen.

112 engl. ∕ “Your

112 engl. ∕ “Your address for tradition and present-day fashion” – that is the motto of the traditional costume store Grasegger which has been established at the centre of Garmisch-Partenkirchen since 1984. The family-run company’s shop is a meeting place for today’s generation and its past. For more than 30 years, old values have been translated into modern times here, tradition and crafts are alive and kicking. La Loupe met with manager Franz Grasegger and in his interview he spoke about traditional costume in everyday life, the tension between “tradition and modernity” and the fascination of mountains.

L.L. Your grandmother Annemie, who laid the foundation for the family business Grasegger in 1945, used to regularly walk up the Kramer in her youth. Up there she would use a mirror to signal her mother that she’d arrived safely on the summit. What role do the mountains around Garmisch- Partenkirchen play in your company? F.G. For us the mountains are the identification feature. They are always there, you only have to look out the window and there they are. They provide limits, in the most positive sense of the word. You are reminded of that certain amount of reverence and humility one should have. The mountain shows you limits and at the same time the summit provides a view that makes you curious to see what lies beyond. This mixture is something that influences the people in its surroundings and that also influences what we do. On the one hand we focus on core values, on the other hand we seek challenges and vision. So, at the end of the day, the mountains are a symbol for what we do. L.L. When is the mountain more fun? In summer or in winter? F.G. I am a passionate skier and in winter I spend every free minute on the slopes. But there is nothing more beautiful than climbing a peak in summer and finding inner calm in the process. So I really can’t decide, I’m afraid. L.L. After a phase of renovations you are reopening your shop at the heart of Garmisch-Partenkirchen. Your motto here also is “traditional yet modern”. Why is it so important for you to combine those two points? F.G. Whenever you try to bring contrasting ideas or concepts together, tensions arise. “Traditional yet modern” – this motto was already coined by my parents after they founded the business. They wanted to communicate that they knew where traditions and traditional costume came from. It’s a cultural aspect here and has a high value. However, modern aspects are also important to make sure one doesn’t get stuck in the past. What we do here is more than running a museum, we keep development going, too. We keep thinking back to our motto. Shopping & Lifestyle “On the one hand we are reminded of our core values and on the other there are challenges and vision.” “There is nothing more beautiful than climbing a peak in summer and finding inner calm in the process.” “We want to show that traditional costume definitely can have its place in everyday life – today and tomorrow.” 113