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The modern globetrotter is always on the road. And their luggage is packed with unique items and extraordinary experiences. No Problem! La Loupe also attracts fans of its digital version: All editions of the magazine are available in the kiosk and it's super easy to flip through them online. Give it a shot and be inspired right away!
The product itself is the best communicator of this story because it is what sticks with you the longest. Which also makes the product the best storyteller. And the more authentic the story, the better you’ll be able to remember it and the easier you’ll find it to decide on a brand. “ You have to respect the brand’s personality.” “ Salzburg as a brand is authentic.” L.L. Do you tell your customers about their brand, too? G.K. We look at what others think of the respective brand. In order to do so we started doing research 15 years ago and today we have a whole team that goes out and looks at the external image. Many companies have established a certain distance between themselves and their customers. And what we try to do, consciously, is to gradually come closer and ask what the actual perception of the company and the brand is like. That’s an extremely valuable factor for us when it comes to telling their story better. L.L. Would you say that nowadays design still is a luxury? G.K. Design is a battlefield that needs to be worked just as professionally as other factors that make up a brand. Meanwhile our range of services goes way beyond the products and has developed in the direction of communication. For most of our clients we do communication, too. Because who could speak about a product better than the person who designed it? L.L. Do you sometimes feel like you need to explain your designs to your clients? G.K. (laughs) Speaking in Voltaire’s words (more or less): “If it needs an explanation, it’s not worth explaining.” 84 L.L. Design as an aid: what’s your approach to this topic? G.K. We wanted to lend aids like prostheses a discernible value and make their wearers proud in the process. It’s a very sensitive business. What makes us proud varies very much, depending on our individual perception. Since a prosthesis is something you wear instead of a limb and not just on your body, the feeling is very different from that of a piece of clothing, for example. So you really need to offer an option that actually meets the personal needs. You can’t just go for the one-size-fits-all approach. We have developed a
Gerald Kiska’s career started in 1990 as a one-man-show. Today the eponymous design studio in Anif near Salzburg has 230 members of staff from 35 different countries. That makes KISKA one of the largest studios in Europe that’s still led my its owner. The company’s product portfolio comprises product and brand design & product communication as well as strategic consultation. Among the things that made Gerald Kiska famous was his work for the motorcycle manufacturer KTM for whom he designed the famous orange colour and much more. Home & Design construction kit where everyone can design their own prosthesis that matches their own values. That makes it easier to accept for the wearer und strengthens their self confidence because they themselves were in charge of design and they had an influence on how visible it will be towards the outside world. L.L. How would you describe Salzburg’s design language? G.K. I’d say that Salzburg as a brand is authentic. And anything but modern. But it doesn’t have to be. Salzburg sells through something other than modernity and I think that it’s believable that way. L.L. How “designed” is your life? G.K. Well, you can’t really escape your own profession. Everything I buy for myself I look at with a designer’s eye – that’s an occupational disease you can never really cure. In that sense I am, of course, a little more picky about the things I surround myself with. I prefer having less but the right kind rather than more of the wrong kind (laugs). Yes, it’s an occupational disease. I can’t just buy some random chair, I just can’t (laughs). KISKA GMBH © Foto: KISKA St. Leonharder Strasse 4, 5081 Anif Tel. +43 6246 / 7348 80 email@example.com, www.kiska.com 85
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