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Der moderne Weltenbummler ist immer auf Achse. Und sein Gepäck bereits randvoll mit besonderen Unikaten und einzigartigen Erlebnissen. Kein Problem! La Loupe findet auch in digitaler Version Liebhaber: Sämtliche Ausgaben des Magazins sind im Kiosk verfügbar und lassen sich ganz einfach online durchstöbern. Gleich ausprobieren und inspirieren lassen!

The modern globetrotter is always on the road. And their luggage is packed with unique items and extraordinary experiences. No Problem! La Loupe also attracts fans of its digital version: All editions of the magazine are available in the kiosk and it's super easy to flip through them online. Give it a shot and be inspired right away!

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1 year ago

La Loupe Lech Zürs No. 14 - Summer Edition

  • Text
  • Lech
  • Arlberg
  • Loupe
  • Tapas
  • Freizeit
  • Lecher
  • Hiking
  • Bodenalpe
  • Region
  • Falke
  • Www.laloupe.com
Die 14. Ausgabe macht Lust auf den Bergsommer: Im Interview mit Fotograf Stefan Bogner wird ein neues Bild von Lech Zürs gezeichnet und Golf Pro Michael Coventon gibt Tipps für das Golfspiel auf 1.500 Metern. Außerdem entdeckt La Loupe die Blumenvielfalt am Arlberg und stellt die schönsten Hütten der Region vor. Neu: Der La Loupe Wanderpass!

“It took all but ten

“It took all but ten minutes for the concept to form in my head.” “I want everyone to find themselves in the editions.” “The two of us work on one edition, like a good race car: little weight but excellent performance.” be done in five days – no matter if it’s in Austria, France, Italy, or Iceland. Aside from that empty roads matter, it’s what many drivers dream of. Maps and pictures are a must, just like in any good story; as if Quentin Tarantino and Sofia Coppola were to get into a car and write a story which is then filmed by Wes Anderson. Food and hotel tips are in there, too. Everybody is supposed to find themselves in the editions. The magazine is relatively thick, and its timeless design makes it perfect for collecting. That’s the idea behind Curves. And as far as the planning goes: we know our way around the Alps, when it comes to destinations like Iceland we need more time to prepare and we acquire people from social media and talk to friends of friends. And it always works out perfectly that way. Each magazine is made in two weeks, we dedicate ourselves only to the landscape for 12 days, then there are the old and new cars made by our partner Porsche. Of course, when we’re on the road in the USA we take a bite more time. Two of us work on one edition, so we’re like a good race car: little weight, but great performance. The second person on board is my old best friend. We follow the motto: the smaller, the better! © Stefan Bogner

L.L. Meanwhile the magazine and the books that go with it have become very successful. Were there still phases in the past where you had doubts and maybe thought the topic was too niche? S.B. The magazine is so niche, it couldn’t be more so. A car magazine without cars? There were three meetings where I seriously hit a wall with it. But at some point, somebody found the idea equally interesting. Back then it started out as a holiday project. Meanwhile I’ve sold my shares in the agency and all I do is the magazine and my own design projects. At the beginning I thought we’d sell between 100 and 1,000 Curve magazines. I never anticipated being this successful, that surprised me – even though, of course, deep down, I’d hoped. Since every edition comes out in German and English the concept works all over the world, even in Tokyo, for example. The main product is print, surely, but social media and the website round off the concept. Stefan Bogner was born in Munich in 1968 and after his industrial design studies he founded the design Sport agency & Freizeit fpm (factor product münchen) with two partners and during that time he worked as manager and creative director with renowned clients such as Porsche and Alois Dallmayr – his works were honoured with national and international awards. In 2011 he launched the special interest magazine Curves and since 2013 the magazine has a strong partner in Porsche. In 2016 followed the foundation of Stefan Bogner Creative Studios with which the owner decided to focus on automotive, travel, food, and hospitality. I am still surprised though, that the magazine’s success keeps increasing year after year. We print a first edition of 15,000 copies per edition, after 9 months they’re sold out. So, we have another 5,000 or 10,000 copies printed. Up until now we’ve published nine editions of which we’ve printed a 5th or 6th edition, even. And the books are super popular, too. We have the advantage of a comparatively low price of 15 Euros per magazine, so you get a lot for your money and it’s easy to buy another copy for your best friend, too. L.L. You often photograph the pure beauty of mountain passes from a helicopter. What makes a good image? How do you get the perfect shot of both, nature and the vehicle, and what is your artistic concept? S.B. When the first magazine sold so well I knew the car industry would soon be all over the concept. Which is why I thought: I’ll take all the money I made from the first edition “All my favourite pictures were taken from a helicopter.” “The Flexenpass became one of the most beautiful picture series” 61

Garmisch - Partenkirchen

Garmisch - Partenkirchen

LA LOUPE GARMISCH-PARTENKIRCHEN NO. 6
La Loupe Garmisch-Partenkirchen No. 5
La Loupe Garmisch-Partenkirchen NO. 4
LA LOUPE GARMISCH-PARTENKIRCHEN NO. 3
LA LOUPE Garmisch-Partenkirchen No. 2
LA LOUPE Garmisch - Partenkirchen No. 1 -

Innsbruck

Innsbruck

La Loupe INNSBRUCK & UMGEBUNG NO. 2
LA LOUPE INNSBRUCK & UMGEBUNG NO. 1

Kitzbühel

Kitzbühel

La Loupe Kitzbühel No. 6
LA LOUPE KITZBÜHEL NO. 5 WINTER EDITION
La Loupe Kitzbühel No. 4 Summer Edition
La Loupe Kitzbühel No. 2 Summer Edition
La Loupe Kitzbühel No.1 Winter Edition
La Loupe Kitzbühel No. 3 - Winter Edition

Lech Zürs

Lech Zürs Arlberg

La Loupe Lech & Zürs No. 15 - Winter Edition
La Loupe Lech Zürs No. 14 - Summer Edition
La Loupe Lech Zürs No. 13 - Winter Edition
La Loupe Lech Zürs Sommer No 12
La Loupe Zürs - jobs on the rocks
La Loupe Kampen Sylt & Lech Zürs
La Loupe LECH & ZÜRS No 11. - Winter Edition
La Loupe LECH & ZÜRS NO 10. - Summer Edition
La Loupe Lech Zürs No.9
La Loupe LECH ZÜRS NO. 8 - Summer Edition
LA LOUPE LECH ZÜRS NO. 7
LA LOUPE Lech Zürs No.6 - Summer Edition
LA LOUPE Lech Zürs No.5 Winter
LA LOUPE Lech Zürs No. 4 - Summer Edition
LA LOUPE Lech Zürs No. 1 - Winter
La Loupe Lech Zürs No. 16 - Sommer

Niederösterreich

Niederösterreich

LA LOUPE BERGERLEBNIS NIEDERÖSTERREICH NO. 1

Salzburg Stadt + Land

Salzburg Stadt + Land

La Loupe Salzburg No.1 - Winter Edition
La Loupe Salzburg - Stadt & Land - No. 2

St. Anton am Arlberg

St. Anton, St. Christoph

La Loupe St. Anton, St. Christoph & Stuben am Arlberg No.5
La Loupe St. Anton, St. Christoph & Stuben am Arlberg No. 4
LA LOUPE ST. ANTON AM ARLBERG NO 3
LA LOUPE St. Anton am Arlberg No. 2
LA LOUPE St. Anton am Arlberg Winter

Zillertal

Zillertal

LA LOUPE ZILLERTAL NO 2
LA LOUPE Zillertal No.1

Sonderausgaben

Sonderausgaben

La Loupe Salzburg No.1 - Winter Edition
La Loupe Kampen Sylt & Lech Zürs
La Loupe Zürs - jobs on the rocks

Diverse Magazine

Diverse Magazine

La Loupe Kampen Sylt & Lech Zürs
La Loupe Generali München Marathon 2018
La Loupe Berchtesgaden No.1

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