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2 years ago

LA LOUPE KITZBÜHEL NO. 5 WINTER EDITION

  • Text
  • Rossignol
  • Loupe
  • Cashmere
  • Lifestyle
  • Frauenschuh
  • Hahnenkamm
  • Bernd
  • Allude
  • Snowlicious
  • Vorderstadt
  • Www.laloupe.com
Stilvoll in die neue Wintersaison! Egal ob auf der Piste, zum schicken Dinner oder bei einem Spaziergang durch die verschneite Landschaft - in Kitzbühel geht es in jeder Lebenslage modisch zur Sache. Seit Jahrzehnten werden hier Fashiontrends gesetzt, die auch viele Prominente aus der ganzen Welt in die stilsichere Alpendestination locken. Es hat sich herumgesprochen: Auf den guten Geschmack der lokalen Modehändler ist stets Verlass. Egal ob Dirndl, internationale Luxusmarken oder Mode nach Maß - das Sortiment in Kitzbühel lässt keine Wünsche offen. Kitzbühel steht für einzigartige Stilsicherheit - und das nicht nur in der Mode, sondern auch in der besonderen Architektur, im hervorragenden Essen und in der unverwechselbaren Natur. Wir wünschen eine schöne Wintersaison in der mondänen Alpendestination!

* engl. / The history of

* engl. / The history of Rossignol dates back to the year 1907. Back then the French carpenter Abel Rossignol made his first skis from wood – 111 years later the company from Saint-Jean-de- Moirans is renowned all over the world, thanks to generations of legendary winter sports champions. Today Rossignol is more than just a popular sports brand, it has also become a lifestyle brand. In her interview Andrea Gschwandtner talks about teaming up with renowned fashion labels, the 111th anniversary, and new trends on the slopes. 48

L.L. The year 1907 marks the beginning of a success story: winter sports pros like Emile Allais, Henri Oreiller, and Bode Miller won the most prestigious races on Rossignol skis. Today top athletes like Henrik Kristoffersen from Team Rossignol plunge down the slopes – at the slalom in Kitzbühel, for example. What is it that makes Rossignol skis so unique? How has the technology behind them changed over the years? A.G. As oldest existing ski producer on the market Rossignol scores not just with its huge know-how but also with the constant effort to give winter sportsmen the most innovative technologies. Today Rossignol still guarantees success in ski racing. And in order to offer hobby skiers an equally amazing ski experience Rossignol uses its know-how from racing and tries to transfer it to the standard products on sale. The full-range supplier does not just design and makes skis, they also make ski boots, bindings, snowboards, and technical equipment. That way we guarantee our clients a perfectly-coordinated set from head to toe. Shopping & Lifestyle “Rossignol still is a success factor in ski racing today.” “At Rossignol sports and fashion are in perfect synergy.” “Our team spends time on the snow every day and they know what makes clothing good.” L.L. Aside from winter sports equipment Rossignol also produces high-quality Rossignol products are available clothing that is the result of collaboration at the Pure Mountain Shop in with hip designers. Sports and fashion – Kirchberg. Winter athletes can how well does that go together? How look forward to a complete range important is the exchange with renowned of Rossignol products, from fashion designers for Rossignol? hardware to textiles, as well as A.G. Sports and fashion form a synergy at competent advice and support. Just the place to find the perfect Rossignol. The textiles impress with amazing product for everyone. performance. Our team that spends time on the snow every day knows what makes the garments good. Today Rossignol does not only offer equipment, we also embody a lifestyle. We are proud to not just have a seat in the French mountains but also in the fashion capital Milan. The exchange with fashion designers is extremely important to us to make sure we’re not just one step ahead when it comes to technical aspects but also when it comes to design. 49

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